Full 100 Music is the new one-woman army run by German label owner Regina Zacherl. Her passion for music, yearlong experience in the Reggae sector, and regular visits to Jamaica have enabled her to launch her brand in a distinguished and self-conscious manner; a collaboration between Regina’s good friend Perfect Giddimani and Dez I Boyd, an uprising artist from May Pen, Jamaica. “It Ain’t Easy” reflects the harsh circumstances of Dez I Boyd’s struggle to make his voice heard on the world’s stage.

Thanks to Regina, who arranged for a suitable and elaborate riddim, the “Rootz Radicals Israel Riddim”, produced by the German live band and producer team Rootz Radicals, a ripe fruit was harvested from a young tree. We can be sure that we will soon hear more out of this very fertile source of inspiring contemporary Reggae music. Stay Tuned. “It Ain’t Easy” has been released on the 17th of July 2020 through Full 100 Music on all digital platforms and already runs in hot rotation on IRIE FM, Jamaica’s most popular radio station.