Three years ago, Busy Signal and Dameon Gayle created one of the biggest hit records in Dancehall. The song is called “Stay So.” More than 38 Million views of the music video on YouTube, millions of streams on SoundCloud, Spotify, Pandora, and the like, and his album, Parts of the Puzzle (“Stay So” is track 1 from the album), is still on the Billboard Album charts – 1 year after release. Officially released is “Seen It Before,” the Prequel to “Stay So.”
Produced by Dameon Gayle of Warriors Musick, “Seen It Before” voices the all too familiar response to violent events that are reported in the news: we’ve seen it all before. Using a melodic voice, Busy uses examples of characters who opt for a non-positive path and are met with an untimely fate.
Timed perfectly with the music, Busy creates opportunities for fans to sing along with him as they recall times they have experienced in their past.
To accompany “Seen It Before” is a mini-movie. The launch of the mini-movie directed by Dameon Gayle for Warrior Musick Productions in association with VP Records began with a Director’s talkback, with members of the cast and key media outlets from around the world. Not the usual setup for a new song and music video but, this is not an average music video. The storyline for Seen It Before connects the characters and conflicts from the 2018 mega-video Stay So with the latest Busy Signal release. The experience is like a short film with extensive dialog, peppered by the music from both songs to accentuate this all-too-common ghetto reality -violence begets violence. The lyrics of the song illustrate Busy Signal’s understanding and lament, “Two fren a par, shot fire, skull bore, I’ve seen it all before, prison an’ morgue cyah hol’ nuttin’ more I’ve seen it all before.” The video was shot in Kingston, Jamaica between February, and September 2020, by Dameon Gayle, who produced and directed music videos for recent Busy Signal hits “One Way”, “Dolla Van” and”100% (featuring Afro B ).”