Reggae singer Jah Cure serves up the video for his single “World Cry,” off his upcoming album of the same name.

The breath taking video was directed by Yannique Barker and produced by Cecile Barker.

The original version of the single was released last year and features an appearance from Keri Hilson and MDMA.

Jah Cure is gearing to release his highly anticipated album World Cry early next year. The reggae star has also launched his World Cry Foundation and will be donating a part of his album sales to charity.

http://youtu.be/nyinpAT4SnE