On July 20, 2025, Alpha Blondy performed in Colombo, Sri Lanka, where he received a strong reception from the local audience. Following the concert, he decided to extend his stay on the island.

During those days in Sri Lanka, Alpha Blondy filmed the video for AYÉ TAGA, a track taken from his latest album RISE. The country’s landscapes and atmosphere form the backdrop of the visual.

AYÉ TAGA addresses the pressure of judgment and criticism, often coming from people close to us, and speaks about choosing freedom over living according to others’ expectations.

The message is summed up clearly in the song’s closing words:
“Do not waste the light of your days by carrying someone else’s destiny.
Dare. Take risks.
Be real. Be yourself.
You want to be free? Go for it.
Break your chains. Open your horizon.
Free yourself… and live.”