BREAKING: Upsalla Reggae Festival Leave Upsalla, Sweden!

Today we got this press release in our mailbox:

Greetings URF Massive!
It has been unusually quiet from us an unusually long time and we want to apologize for. We know that there are many who wonder what will happen with the Uppsala Reggae in the future and that is exactly what we have thought a lot about but also planned for. Therefore, this long silence.

After the 2011 reggae festival was our hope to organize another festival in 2012 and we also said we would review the festival format, concept and location of the next festival. We asked, among other things, help from you, our loyal friends, and got a fantastic response with lots of clever insights and suggestions for improvement. Several of these proposals, we have taken to us and developed new ideas. Read more about the ideas below.

URF leaving Uppsala
Since inception, over 400 reggae artists stood on stage for the 120 000 visitors. That we feel great pride and respect. In Uppsala there is a fantastic audience and it’s been a good city to grow in that festival, but there have also been challenges and limitations. Now it’s time to move on and the big news is that the Uppsala Reggae leave Uppsala – but also that we resurrected in different forms! Our primary mission now is to take reggae to which people are and provide new experiences through new festival format, and new places. We, the URF Crew, feel cruelly tagged for the future!

Thanks Uppsala, Sweden, Scandinavia, Europe!
We want to thank all the wonderful and loving Uppsala residents who represented a quarter of our visitors and hope you follow us in the future. We also want to thank all of you who have traveled from different parts of Sweden, Scandinavia and Europe to experience high-quality reggae music, love and togetherness. Er, obviously we want also meet in the future. For there’s more, lot more!

New concepts reggae
In 2012 and 2013, the Uppsala Reggae will be converted, renamed and re-emerge in several new concepts and formats. Here are some of them:

• Reggaebåt: On April 29, 2012 leaving the boat reggae “One Love Cruise” Stockholm harbor for traveling to Riga. On stage is dancehall star Mr. Vegas and Captain Red and several other Swedish reggae and hip-hop artists. There will also be dance shows and this year’s Dancehall Queen 2012 will be crowned. Reggae Boat is organized in cooperation with Tallink / Silja Line www.onelovecruise.se or

• Sweden Festivals: There are advanced plans that already this year start new reggae festivals in new locations in Sweden. Right now we book artists, and plans for full – it will be soooo good. More information will follow in late March / early April. Look out!

• Swedish reggae-export: Italy, Holland, Chile, Costa Rica and Dubai wants help to create similar reggae festivals in Uppsala stuck in their own national garb. Current during 2012-2013. Everyone who likes to travel are welcome.

• Individual concerts: International superstars that were at the Uppsala Reggae, we continue to schedule to Sweden. Scheduled performers this year are:

o Abbyssinians
o Alborosie & The Shengen Clan
o Alaine
o Beenie Man
o Bounty Killer
Busy Signal O
o Bunny Wailer & The Solomonic Reggae Strasburg
o Collie Buddz
o Israel Vibration
o Jah Cure
o Jimmy Cliff
o Morgan Heritage


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