This year the JMC – Jamaica Music Conference – 2020 was held at the Courtleigh Auditorium in New Kingston. Professionals in the Jamaican Music Business came together for 4 days to network and share knowledge.
On the first day on Friday, the JMC kicked off with the JaRIA Youth Summit where Kabaka Pyramid, Tony Rebel, producer Sonovic and Lawyer Sarah Hall explained the rights and production process of a song.
In the afternoon two panels took place on the chairs. The first Panel with Lila Iké (singer), Skorcha (Singer), Lauren Watkis and Abigail Rowe (Both Team Koffee) and Jamila Falak (Singer) discussed The Challenges of the Journey, about the journey to fame and what comes with it.
Next was the panel with Dancer and singer Ding Dong, Kemar “Sauceboss” Highcon (Singer), Amber Lee (Singer) and Walshy Fire (o.a. Major Lazer) about Sustaining Your Career.
In the evening there was the possibility to network, meanwhile, there were performances by The Appolo Sessions, Jamila Falak, Gramps Morgan, Michie Mee hosted by Shaggy with Special Guest Appearance by the Father of Hip Hop DJ Kool Herc.
The next day more panels and discussions like the panel exploring the increasing importance of streaming as a method of music consumption and steps artists and labels must take to use these platforms to monetize and maximize their brands. With Seani B, Radio Personality/DJ, BBC Radio 1Xtra, Spex Da Boss, International DJ/Radio Personality/Producer, Papa Keith, Radio Personality and Walshy Fire, International DJ and Producer, Major Lazer.
Unfortunately, World A Reggae had to go home after this, but we will make sure to be back at the Jamaica Music Conference next year. The JMC is the kind of event The Jamaica Industry needs. A Place where artists, producers, promoters, and Music business people can come together and learn and share knowledge. Big Ups to the JMC for having us.