“Just set it all up through Facebook ‘
The 23-year-old Dutch/Surinamese Nitai Boschma, better known as producer Charan, has been building up his career for a long time.
Growing up he listened to Reggae artists like Bob Marley, Dennis Brown, Ini Kamoze and Black Uhuru. After a Rapworkshop at his high school Charan began to write his own songs. Through the years this evolved into composing music, or making ‘beats’.
Charan started working in the Sales branche through his brother and became familiar with entrepreneurship. He started to take his work as a Producer serious after he was accepted at the Dutch Pop Academy in Utrecht.
Charan has worked with local names in the scene for quite some time, but wanted to internationalize. During a vacation in Florida he spontaniously travelled to Jamaica to promoto his ‘riddims’. “I took some productions of mine to a number of studios in the capital Kingston to generate contacts. They loved the innovative sound, a mixture of Dancehall rhythms with influences of the ‘euro’ sound in Dance. So there were a number of artists enthusiastic about my work, including Brilliant Upgraded. He eventually made the link to Gyptian. After that i stayed in touch and just set it all up through Facebook”.
Gyptian is a very established name in the international Reggae/Dancehall movement. He scored several worldwide hits including ‘Hold You’ and ‘I Can Feel Your Pain’. He was also honored with a MOBO and a Soul Train Award. The cheerful summer song “Summer Summer” that Charan has produced has been receiving lots of airplay on radio stations in Jamaica and can be listened on Youtube.