Directed by Justin “Jus Bus” Nation, the video displays Jah Cure on vacation in a tropical oasis with his lady love interest. The beautifully shot video simply shows what is spoken in the lyrics, a man who is enamored with not only a woman’s pretty face but her style, demeanor and presence. This exemplifies how the woman’s “Pretty Face” puts his mind in a “happy space”.
Following other previous singles on “Royal Soldier”, “Risk it
“Pretty Face” is a feel-good anthem for women,” said Neil “Diamond” Edwards Senior Director of A&R at VP Records. “Jah Cure is an expert at love songs and this is just another great addition to his catalog.”
Earlier this year, a Valentines Day Christian Louboutin shoe giveaway took place to celebrate the single release of “Pretty Face” and one lucky winner will soon receive a Louboutin stiletto shoe of Jah Cure’s choice. In 2015, Jah Cure was nominated for his first Grammy nomination for Best Reggae Album. The album held the #1 spot for 3 consecutive weeks after its debut and steadily remained on the Top 10 U.S. Billboard Reggae Album Chart since its release.