Nefatari Debuts Her Video “They Don’t Know”

The Pop, Reggae, Rockstar debuts her new viral video directed by award winning director Chris “Icey Jace” Campbell

New York, NY (April 8, 2011) – After recently appearing in the ICE riddim medley video, Nefatari debuts her solo video for the hit track “They Don’t Know.” The song was featured on Nefatari’s mixtape “iPod UPGRADE” and has been a fan favorite ever since. Now fans and newcomers alike can put a visual to the song which is an unofficial remix of hit-producer Stephen “Di Genius” McGregor’s track. The song originally featured reggae superstar, Vybz Kartel , who performed the song “Careful” on the track.

The video which was just released earlier this week, has already garnered hundreds of views from various web links. “They Don’t Know” is directed by award winning director Chris “Icey Jace” Campbell. Campbell recently won an award for the “2011 Cari Vibez Video Web Award.” Campbell also directed Nefatari’s EPK

“I had a lot of fun shooting this video on the beautiful island of Kingston, Jamaica” says Nefatari. “It was also a blessing to be dressed by designer Lubica.” Lubica is the clothing line endorsed by Tami Chynn (previously signed to AKON). The video also features several A-list local celebrity cameos including Mavado, Ding Dong, and Laden.

Aside from shooting the video for “They Don’t Know,” Nefatari has been very busy in the studio working with various producers including Jon FX who is known for producing Gyptian’s hit song “Nah Let Go.” Singer/Songwriter Nefatari has also performed at various events along the East Coast including her most recent performance at the ‘Stir It Up Volume 9’ album release party for the comedic dancehall duo Twin of Twins. Nefatari was also hand-picked to perform at the South Florida (SoFlo) Dancehall & Reggae Music Awards held in Hollywood, Florida. Her performance at Mr. CC’s Birthday Bash at Club Lux in Orlando, Florida was also a defining experience. Nefatari touched the stage with huge reggae acts such as Taurius Riley, DeMarco, Mr. Vegas & Macka Diamond.

With so much going on, Nefatari doesn’t plan on slowing down a bit. Her new song “The Day You Mest Up” has been released on the Pedal Riddim by Echo One Productions and is receiving major airplay from DJ’s and radio stations in Jamaica and here in the U.S.

Make sure you check out the video for “They Don’t Know” below and stay tuned for more from the pop, reggae, rockstar Nefatari.

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