Yaadcore – Ready Now Video

Influential Jamaican DJ/tastemaker YAADCORE recently stepped out from behind the turntables and into the spotlight with his debut single “Ready Now” (Delicious Vinyl Island/12 Yaad).  

Directed by Spanish photographer Fernando Hevia, the “Ready Now” video, which premiered today on Complex, takes viewers on a vibesy trip from the Jamaican countryside to Downtown Kingston, and into Yaadcore’s distinctive personal universe. 

As the creator of the Reggae Aroma mixtape series, founder of the global party Dubwise Jamaica, and the first person to play leading lights Chronixx and Kabaka Pyramid over Jamaica’s airwaves, Yaadcore is one of today’s most influential reggae DJs. Having cemented his place as one of Jamaica’s foremost tastemakers, he’s stepping out as a producer and vocalist with his first original recordings. “Ready Now,” out now on all DSPs via Delicious Vinyl Island and Yaadcore’s 12 Yaad Records, is his first track as an artist, and follows his latest mixtape, Riddim Salut, Vol. 1. His song “Fast Lane” featuring Jesse Royal is currently heard in the Jamaican feature film, Sprinter. Yaadcore’s debut EP, 2020, is due out in early 2020.